London-based business and recruitment consultant Josh Cote believes that the hours put in towards a goal does not automatically create success, but rather it’s what an individual puts into the hours that does.

Speaking at the Novotel London West, Mr. Cote explained how the average person works around 100,000 hours in their lifetime – almost more than some people will sleep. He posed the question to his audience of how exactly they intend to get the most out of this time. Josh Cote wants more people to take responsibility for their continued professional development, and suggests how you practice and learn defines what you get out of the process, in what he calls ‘diligent purposeful practice’.

No ounce of personal success, achievement, or goal can be accomplished without self-discipline. It is often touted as the single-most important attribute needed to achieve any type of personal or athletic excellence. Unfortunately, there are many individuals in workplace environments across the globe looking for shortcuts. In recruitment, people often take roles and opportunities at face value without considering additional factors – such as potential for future growth.

“Very few if any people start off in their dream job or role,” explains Josh Cote. “Do not make the mistake of looking at the role you have now, rather than looking at the one it could lead to with the correct ethic and effort applied.”

During his speech, Mr. Cote went on to explain why he believes discipline, focus and follow through are essential traits to keep an individual chipping away at something that is difficult – especially where the result aren’t immediately visible. Mr. Cote has spent almost 20 years advising businesses and individuals in various areas of operations, and he strongly believes that an individual’s commitment to purposeful practice will bring great rewards in both personal and professional spheres of their life.

“It is what you do in your personal time when no one is watching that will be a huge determining factor of how successful you become in your chosen ventures,” stated Josh Cote. “Today, it’s a question of whether or not someone is able to turn down immediate pleasure and instant gratification in exchange for long-term satisfaction and fulfilment from achieving higher, and more meaningful targets.”


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