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Book of the month Josh Cote EAW Consulting

NOV 2018, BOOK OF THE MONTH: Purple Cow

Purple Cow is the book you need to motivate you into making truly remarkable services / products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, the author inspires readers to rethink what their marketing is really saying about […]

Oct 2018 Tribe of Mentors

OCT 2018, BOOK OF THE MONTH: Tribe of Mentors

‘Tribe of Mentors: Short Life Advice from the Best in the World’ by Tim Ferriss consists of around 1 hundred interviews of very successful people from all walks of life. I’m unsure if Tribe of Mentors is meant to be read cover to cover, as several questions are repeated from subject to subject – so it […]

Share Facebook Twitter Pinterest Buy New $14.40 List Price: $18.00 Save: $3.60 (20%) Qty: In Stock. Ships from and sold by Amazon.com. Gift-wrap available. Add to Cart Turn on 1-Click ordering for this browser This item ships to Switzerland. Want it Wednesday, Sept. 12? Choose AmazonGlobal Priority Shipping at checkout. Learn more Deliver to Buy Used $11.76 Add to List Other Sellers on Amazon Add to Cart $11.60 Sold by: Gama1521 Add to Cart $11.79 + $30.10 shipping Sold by: allnewbooks Add to Cart $16.12 + $4.27 shipping Sold by: BOOK- LAND Have one to sell? Sell on Amazon Listen See all 3 images The Personal MBA: Master the Art of Business

SEPT 2018, BOOK OF THE MONTH: The personal MBA

  No matter what they tell you, an MBA is not essential. If you combine reading this book with actually trying stuff, you’ll be far ahead in the business game! Getting an MBA is an expensive choice-one almost impossible to justify regardless of the state of the economy. Even the elite schools like Harvard and […]

Josh Cote Book of the Month Charity

AUGUST 2018, BOOK OF THE MONTH: Zero to One

What valuable business is nobody currently building? I found this book a fascinating read in terms of carving niches and value propositions. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. If you are copying these guys, you aren’t learning from them. […]

JULY 2018, BOOK OF THE MONTH: Smarter Faster Better.

At the core of Smarter Faster Better are 8 key productivity concepts—from motivation and goal setting to focus and decision making—that explain why some people and companies get so much done. Drawing on the latest findings in neuroscience, psychology, and behavioral economics—as well as the experiences of CEOs, educational reformers, four-star generals, FBI agents, airplane pilots, and Broadway […]