Outsourced sales and marketing firm, EA Worldwide Acquisitions have acknowledged that TV advertising is getting better. However, the firm still maintain that TV advertising still isn’t quite as effective as direct marketing campaigns in achieving results for clients.
TV adverts are definitely better than in the past. Marketing Week reported a study of more than 1000 consumers by creative agency JWT, where 70% of consumers think TV advertising is more creative than before. 56% think it is more entertaining, 58% think funnier and 63% of consumer believe TV ads are of a higher quality (www.marketingweek.com, TV ads at 60: The top 10 most effective TV ads of all time, 22 September 2015). The TV ads that have made the top 10 are (alphabetical order):
- Barclay Card – Put it away, Bough
- BT – It’s Good to Talk
- Fosters – Good Call
- Halifax – Staff as Stars Campaign
- Hovis – As good today as it has ever been
- John Lewis Christmas – The Long Wait
- Milk Marketing Board – Wake up to Milk
- PG Tips Chimps – various 1955-1990
- Tesco – Every little helps
- Department for Transport, Drink Drive – various 1979-2009
The most effective TV ads are created in such a way that that audience remembers not only the ad, but also the brand and the message behind the ad. TV ads must spark a connection with a brand and the consumer. Without that connection the brand isn’t likely to be remembered, even if people remember the advert itself. A memorable advert doesn’t necessarily equal an effective advert.
EA Worldwide Acquisitions are London’s leading outsourced sales and marketing firm. The firm specialise in promoting and selling their clients’ products and services through a unique marketing approach at the same time increasing brand awareness to consumers on a face-to-face basis.
EA Worldwide Acquisitions are direct marketing specialists and have observed how the effectiveness of TV advertising has changed. The firm use direct marketing techniques to increase clients’ market share; and has found that personalised direct marketing campaigns are much more effective (both in cost and results) than traditional forms of TV advertising. This is because the firm’s sales contractors can build personal relationship at the initial point of sale which is then maintained during the customer/client relationship.
EA Worldwide Acquisitions believes direct marketing is the most effective form of marketing out there because it is much more targeted to individual consumers’ needs rather than a blanket approach. In person promotions make an impact with customers and aren’t easily forgotten.
Source: https://www.marketingweek.com/2015/09/22/tv-ads-at-60-the-most-effective-tv-ads-of-all-time/
